Morph into Schwartzco

schwartzco_01.jpg

You may not have heard the name Christian Schwartz [christianschwartz.com], but it’s a safe bet you will have seen his one of his many typefaces. You don’t have to go far to find them either. The Guardian [guardian.co.uk] is a good place to start as is Wallpaper [wallpaper.com] whose masthead is purloined from a Schwartz typeface known as Amplitude [fontbureau.com]. Their recent redesign completes the picture, utilising a new sans serif called Graphik throughout the magazine. Creative Review [creativereview.co.uk/crblog] now utilises a Schwartz original called Farnham. If you’ve ever used the German public transport system Deutsche Bahn AG [bahn.de], you may have noticed a recent collaboration with Erik Spiekermann [spiekermann.com] developed as part of their new identity. Schwartz has even helped brand the Empire State Building [esbnyc.com]. Anyhoo, the whole reason for this post is to point out that Mr Schwartz has now rebranding his studio as Schwartzco, where you can peruse the folio of one of histories most prolific typeface designers. It’s top.

Leave a Reply