Neue Rave Olympics

The newly unvealed London Olympics 2012 identity [london2012.com]… This topic is already being given a sound thrashing all over the blogosphere so I’m not going to waffle on about it. For the record I don’t hate it, I don’t really get it. It’s wierd. Still, it could have been a lot worse (just look at Wolff Olin’s [wolff-olins.com] recent unworkable rebrand for the Southbank Centre [southbankcentre.co.uk]) and it’s a vast improvement on the previous ‘the ribbon represents the Thames - see what we did there’ Olympic bid logo. Personally, I’ll always prefer Foundation 33’s [foundation33.com/olympics] concentric rings idea from back in 2003 – Who better to design the London Olympics logo than the designer’s behind the Big Brother logo [danieleatock.com/bigbrother8]. That’s it at the top there, with a cheeky bit of typographic embellishment courtesy of Boicozine.